What's the big problem?
I recently interviewed Ashley Friedlein for a Podcast for Foviance and the subject of Twitter came up. Ashley and Econsultancy have found an application for Twitter which fixes a problem that many organisations face when trying to get feedback from event or conference attendees.
Ashley explained that whilst they give out feedback forms at every event the response is often poor. Having filled out a few myself, the timing never quite seems right. You often get the form at the beginning of the day and are reminded to complete it at the end. By then I can barely remember which conference I am at let alone how well the individual speakers have performed.
So the solution Econsultancy have come up with is the provide a Twitter “#” tag at the event and to collect input via Twitter during the conference. It relies of course on the venue providing suitable wi-fi or gps reception and despite popular opinion, not everyone uses Twitter so it may not address the entire audience for every type of conference. But, for EConsultancy and the type of digital marketeers they attract I can see it being a viable solution. Thankfully, they haven’t gone as far as putting the comments up on a big screen behind the speaker which could be the modern equivalent of throwing rotten vegetables at an unpopular performer.
Whether there is a revenue model in it for Twitter is unclear. It could be that #-tags are able to be sold and therefore made unique – a current flaw in the approach is anyone can use the same #-tag. One thing I feel certain about is that 140 characters is more than sufficient to provide meaningful feedback about the conference experience.
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Twitter: an application in need of some problems
6 08 2009What's the big problem?
I recently interviewed Ashley Friedlein for a Podcast for Foviance and the subject of Twitter came up. Ashley and Econsultancy have found an application for Twitter which fixes a problem that many organisations face when trying to get feedback from event or conference attendees.
Ashley explained that whilst they give out feedback forms at every event the response is often poor. Having filled out a few myself, the timing never quite seems right. You often get the form at the beginning of the day and are reminded to complete it at the end. By then I can barely remember which conference I am at let alone how well the individual speakers have performed.
So the solution Econsultancy have come up with is the provide a Twitter “#” tag at the event and to collect input via Twitter during the conference. It relies of course on the venue providing suitable wi-fi or gps reception and despite popular opinion, not everyone uses Twitter so it may not address the entire audience for every type of conference. But, for EConsultancy and the type of digital marketeers they attract I can see it being a viable solution. Thankfully, they haven’t gone as far as putting the comments up on a big screen behind the speaker which could be the modern equivalent of throwing rotten vegetables at an unpopular performer.
Whether there is a revenue model in it for Twitter is unclear. It could be that #-tags are able to be sold and therefore made unique – a current flaw in the approach is anyone can use the same #-tag. One thing I feel certain about is that 140 characters is more than sufficient to provide meaningful feedback about the conference experience.
Like this: