I haven’t bought a news paper in years but I buy The Times daily

22 05 2011

I am now totally convinced that digital publications will be the salvation of the news print industry. I haven’t paid for a paper in years but now read The Times every day on my iPad and have subscribed to the digital package that offers web access plus The Times and Sunday Times for £2 per week.

The secret to sustainability by consumers comes from a change in habits because of your product or service and The Times iPad addition has definitely achieved that. My morning routine has now been adapted to ensure that my daily “paper” has been downloaded and the pictures are available for my commute.





Filleting

24 01 2011

I thought I should get some value from my UPA (Usability Professionals Association) membership this year so I attended a talk by Andrew Harder (no, the irony wasn’t lost on me) of Nokia. The theme of his talk was the agency / client divide and it was very interesting getting his perspective as someone who has moved from an agency to a global organisation and how he now views the work of researchers. I would have liked to ask how he views Nokia as someone from an agency but the Q and A session was rather sadly monopolised by someone with a monologue or three rather than a question.

I won’t recount the entire session, worthy though it was of being reported, but the bit I really liked was concerned with cutting out the fat and getting to the juicy morsel of key information that the client is looking for. The analogy Andrew used was from Ernest Hemmingway’s book “The old man and the sea” and it worked superbly.

The story is told of the struggle between an old and experienced fisherman and the catch of his life. The fisherman goes further than ever before to end his unproductive spell and eventually catches the largest Marlin he has ever seen. After a 3 day and night struggle he eventually kills the Marlin but cannot bring it aboard his boat so instead lashes it to the side. He heads for home, weak after the long struggle and facing a long voyage, leaving a trail of blood as he goes from the Marlin. A new battle takes place as the old man fends off the attacks of various sharks attracted by the blood but eventually tired and having lost his harpoon he is unable to fight them off and they eat the valuable meat leaving only the head and carcass still strapped to the side of his boat.

Before the sharks had eaten the Marlin the old man was questioning the worthiness of those back at shore that would eat such a magnificent fish following the enormous struggle he and the Marlin had endured. However, after returning with just a carcass to show for his efforts, the old man reflects that he should have simply filleted the Marlin and brought the best meat back to sell.

Is less more when providing research findings? This is the underlying message which I agree with. Thoughts?





System generated username suggestion

20 03 2009

I love this. We are working with a financial services business (we work with many) and during the registration process you have to select a username. If you choose one that someone else already has the system offers an alternative. Here is what this system suggested:

Not so easy to memorise

Not so easy to memorise

The different name was input buy my colleague.

I thought this type of thing became extinct in 2002!

To me the problem goes beyond the initial feeling fo despair that any customer going through the registration process would feel at this point. What if an absent minded customer actually selects this user name? The support costs for the constant reminders and the damage to brand will go on and on. There can be no winners in this scenario and it is just lazy development.





Nine inches but not quite performing for me

9 01 2009

I am now the proud owner of a Dell mini. I have been hankering after one of these beauties for some time and when Dell announced they were launching their own I waited eagerly to get my hands on one. I have been using it for about three months now having bought it in October (brilliant purchase experience see my post on the Foviance website)  and so here are my initial impressions.

You complete me mini-me

You complete me mini-me

In a previous blog post on mini-laptops (31st August) I suggested they would change the world but now I am not so sure. At least they won’t change it yet, nor for the reasons I initially thought. They may however for different reasons.

I wanted to buy the Dell mini with the Ubuntu operating system that Dell offer which is Open Source Software (OSS). One of my original thoughts was that due to the price point of the overall package and the anticipated use of the device people would be prepared to try an OSS operating system and this in turn would alter their purchase behaviour when buying their “main” PC/Laptop. However, the purchase options pushed me toward the XP machine because it had more solid state storage (16Gb vs. 8Gb) and minimal price differentiation (£30 difference) and so I ended up with the XP.

What I have discovered after three or so months of using a mini is that my ideal or dream of what mobile working would be like is far from the reality. The device in itself is very good – if a little slow at times. I loaded Skype on to it and initially when the configuration had it launching at start-up I could literally go away and make a decent lunch (and probably eat some of it) before it was ready to be used. First lesson: load as little software on to it as you can get away with it is not designed for that.

The mini is designed for accessing the Internet. In the US, Dell promote a relationship with Box.net, an online storage company, and bundle 2Gb of internet storage with the mini through a special deal. And Internet connectivity is where my problems start.

I can’t fault the mini as in itself it is fast, has good graphics, acceptable keyboard size (it’s small but so is the laptop) lots of USB ports, an integrated SD card slot (I have an 8GB card on mine bought from Amazon for £9.99 and interchange them for music and movies) and high quality web-cam. The problem is what is between my mini and the Internet.

I commute in to London every day and so anticipated using the mini on the train to blog and work online. I have a Vodafone USB Internet dongle to make the connection and here is a bit of ethnographic research for you about my trip home trying to get online.

  • Get on to train at 19.13 ready for the departure time of 19.18
  • Power-up laptop (which I keep on standby and it take a few seconds only to come to life) and plug in USB dongle (to be clear I have already installed it)
  • Train is now on the move
  • 19.20: see connection box appear and press connect
  • 19.22: connection is made so launch browser
  • 19.24: browser home page appears so select WordPress to access my blog
  • 19.25: start writing.
  • 19.26: connection is lost, WordPress tries to autosave and hangs
  • 19.28: I can start writing again but continue to get connection problems throughout the journey and give up after managing just 150 words

My dream of connectivity is ruined. I naively believed that using the Internet effectively on the train would be possible and it simply isn’t. I add to my dissapointment using Skype on the wireless network in my office for a call with the US. We had to resort to the landline, partly driven by the unexpected launch of video that brought everything to a halt. I hadn’t expected the video to launch – having a built in web-cam means this is possible but the internet speed meant it was in fact impossible.

None of this is a huge surprise, the UK’s Internet speed has been the butt of jokes the world over and late last year Ofcom, an independent organisation which regulates the UK’s broadcasting, telecommunications and wireless communications sectors, carried out research to identify the actual vs. advertised broadband speed. The results, covered by independent broadband analyst “thinkbroadband.com” illustrate that UK broadband users are not even getting the speeds they are paying for; the average UK consumer broadband speed is 3.6Mbps. I raise the issue because it is hard to separate the connectivity performance of a device designed with connectivity in mind, from the device itself.

If I had written a review of my mini after just a few weeks of ownership I would have likened it to a glorified iPaq – great for movies, music and a bit of work stuff around the edges.This would have been entirely unfair but is an important area for device manufacturers to be aware of. I observed identical behaviour to my own in China recently where Foviance conducted research into mobile phone usage. Users complained bitterly about their devices when what they were actually unhappy about was the connectivity. If users cannot separate one from the other – and in the future that will be increasingly difficult, device and software manufacturers need to consider how they sign-post performance lags to consumers.

Now I have learned to work around the frailties of the Internet connection I am much happier. I have installed OpenOffice, which means I can work offline and then copy work up when I have a better connection. Openoffice is surprisingly good. It looks and acts like MSOffice and my positive experience of using it has resulted in me loading it on to other PC’s around the home – most notably my kids laptop. I would seriously consider using it at work; unthinkable only months ago.

So perhaps my mini laptop will change the world a bit by driving the adoption of OSS applications at the desktop level. In some ways I hope it doesn’t and that my dream of connecting “any time, any place, any where” is delivered within my commuting lifetime.





Travolution Question Time – Sept 23rd

1 10 2008

I was lucky enough to be invited to the Travolution Question Time which was held on 23rd September at the Soho Hotel. The evening was very interesting, particularly with the timing following the collapse of XL and the Channel Tunnel fire and the economic outlook loomed large over most of the discussion. Indeed, nearly every question had an economic undertone.

The panel consisted of various luminaries from the travel sector and included Justin Cooke, CEO of Fortune Cookie, the event sponsors, or as question master and Travolution Editor Kevin May introduced him quoting Management Today “the internet in human form”. The rest of the panel was formed of Mark Tanzer, chief executive, Abta, Paul Evans, chief executive, Lowcostbeds Group, Matt Cheevers, managing director, Teletext Holidays and Chris Loughlin, managing director Europe, Travelzoo.

There was a great deal of discussion about how the worsening economy would impact the travel sector and most of the panelist offered views consistent with industry research. This shows that holidays are the last area of expenditure that consumers cut back on in a slow down or recession. However stats offered by Matt Cheevers showed that searches for cheap holidays are down year on year. Last year there was a drop in September of -6% for cheap holiday searches whereas this year the drop is -26%.

One of the many interesting points made concerned the positive impact of a recession. One panellist told of the 2001 slowdown and how it had removed the silos in the industry. Our recent research indicated that silos are a real problem in delivering a decent customer experience. With multi-channel user experience becoming increasingly important this could be a real benefit to organisations and in particular to consumers.

Finally, one of the panelists mentioned a website where disgruntled passengers and employees of United Airlines were venting their frustration. The website is called ‘Untied‘ and was created following an incident in 1996. It is well worth a look and demonstrates how delivering a bad customer experience can come back and bite you.





Waiter, there’s a fly in my soup

20 07 2008

Service with a smile

British people, in general, don’t like to make complaints in restaurants. There are two reasons why. The first is that most Brits were brought up to believe that it is best to disappear in to the background rather than make a fuss. The second is that when taking out their revenge on another they would do it in a way that meant the other may not ever know about it. Therefore, complaining in a restaurant must mean that the chef is exacting some sort of gruesome revenge out of sight in the kitchen and this is a good reason not to complain. It is with this in mind that I came across the launch of a new website last week called “iWantGreatCare.org“. This new website gives patients the opportunity to provide feedback about the care they have received and in particular about the Doctor that cared for them.

Working in the area of customer experience myself I am a firm believer in the need for and value of feedback. Organisations crave it and when properly gathered and analysed is can provide a level of insight that is often otherwise impossible to get. My wife just received an order from Tesco Direct that had no packing material in the box at all so everything had been thrown around and one item was very badly damaged. Not ideal as it was a birthday present. A quick phone call and an email and the complaint was dealt with and although there was no anonymity the complaint was about an organisation and the person responsible will probably never know who it was that complained.

It seems to me that there are so many ways this new service can be abused that it is hard to know where to start. You have to leave your email address to register and although it is claimed you can leave feedback anonymously it was hard to work out how from my review. Also the site is most effective when it reaches critical mass and I am not sure it will ever reach its tipping point when most Doctors have absolutely no feedback. Who will ever be the first? Is the correlation between treatment and complaint going to be obvious and if so what is the outcome?

Surely Patients will never trust that their identity and their complaint will remain separate, unconnected entries. Won’t they be worried about the likelihood of their next Doctor or carer being forewarned that they are a trouble maker and won’t this impact the level of care? Isn’t that just human nature?

Score draw

Score draw

To score your victim Doctor, you are given three sliding bars that represent ‘trust’, ‘listening’ and whether you would ‘recommend them’. However, by far the biggest challenge is identifying the correct Doctor in the first place.

What I particularly like is the tick box at the bottom where you can opt in to receive “occasional news and updates”. Will this be like Twitter for Doctors? It really feels like the convergence of old and new with the application of these very ‘web’ practices in the old fashioned health service. I wonder if one day ‘Amazon-like’ capability will be added and behavioural data used so that you can expect a message that says “Patients who had surgery for a duodenal ulcer also had surgery for psoriasis of the liver”? That’s great to know!





Starbuck’s to close 600 stores in the US

10 07 2008

An article this week in HBS revealed that Starbuck’s is to close some 600 US stores. HBS put it down to 3 reasons: disenfranchise early adopters,  too many products and superficial growth from too many stores and products, which in many ways boils down to this: “they delivered a lousy customer experience”. More importantly they made the mistake that Facebook are making – they forgot who really owned the brand.

Starbuck’s thought they owned the brand and in pursuit of earnings to satisfy the markets they grew like crazy and changed the brand and therefore user experience. Soon getting a coffee in Starbuck’s was no longer about the laugh and joke with the Barista, the remembered regular order and the great coffee sipped at a well positioned table from a comfy chair. Rapid service and more choice than you can remember took precedence in the pursuit of growth.

When will brands realise that sometimes you have to sacrifice growth for sustainability? For sure the market puts enormous pressure on businesses but this is a chicken and egg scenario and greed wins out. It is certainly difficult (I imagine) to become a gozillionnaire by pitching up to a VC and saying “we won’t grow that fast but we will be profitable and our customers will love us”. But it would be nice to think that somewhere out there another Amazon exists.








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